Fundraising Toolkit

Everything you need to promote your cause's ShopDonation link and raise free donations online.

Register your cause to get your own link.

Register a cause

Ready-to-share posts

Short: support us for free while you shop

Post text

Did you know you can support us for free while shopping online? Shop at 1,000+ stores through our ShopDonation link and the shop donates to our cause, at no extra cost to you. shopdonation.org/steunons

Explanation: every purchase becomes a donation

Post text

Every online purchase through our link turns into a free donation for our cause. Booking a holiday, ordering clothes or renewing your insurance: it all counts! shopdonation.org/steunons

This is an example link. Sign in with your cause and your own link is shown here.

Email templates

Subject Support our cause when you shop, at no extra cost
Hi, Did you know you can support our cause for free when you shop online? Through ShopDonation, more than 1,000 shops donate part of your purchase to us, without you paying anything extra. Use this link before you shop: shopdonation.org/steunons Thank you for your support!
Subject Turn everyday shopping into support for our cause
Hi, Your everyday online shopping can now help our cause. Go to shopdonation.org/steunons, pick your shop and buy as usual. The shop pays the donation, so it costs you nothing. Thanks for helping us!

Email signature examples

Support our cause with every online purchase

Support us for free while you shop online: shopdonation.org/steunons

Everyday shopping can support our cause

Shopping online? Turn it into a free donation for our cause: shopdonation.org/steunons

This is an example link. Sign in with your cause and your own link is shown here.

Promote ShopDonation on your website

Example website text

Text for your website

Support us for free while you shop online! Through ShopDonation, more than 1,000 online shops donate part of your purchase to our cause, at no extra cost to you. Start your online shopping via our link and your purchase turns into a free donation. shopdonation.org/steunons

This is an example link. Sign in with your cause and your own link is shown here.

Logos

Use our logo on your website, flyers or social media.

Horizontal logo

Logo
Download logo

Boost donations with businesses

Why business purchases make a difference

Businesses buy online too, and often a lot. While an individual raises around €5 per month, a business can raise €100 to €500 per month. Ask an employer or local business to make their purchases through your link.

Example email to an employer

Hi, Could our company support a good cause without any extra costs? Through ShopDonation, business purchases like office supplies, software, travel and printing turn into free donations. The shop pays, not us. Would you consider making our online purchases via this link? shopdonation.org/steunons Thank you!

Tips for success

Tips from some of our most successful causes:

Start with people who already shop online

Everyone knows someone who shops online a lot. Ask them first: they can raise recurring donations through their normal purchases.

Send gentle reminders

People forget. A short update every couple of months keeps your link top of mind and stops donations from dropping off.

Promote during popular shopping periods

Remind your network around Christmas, Black Friday and the start of the year, when holidays are booked. Every big shopping moment is a good time.

Focus on high-impact purchases

Some purchases raise much more: insurance (around €35), car insurance (around €60), phone contracts and utilities (around €30).

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Quick start guide

  1. 1 Share your link Send your link to friends, family and supporters to use when they shop.
  2. 2 Spread the word Every online purchase through your link earns a free donation.
  3. 3 Raise donations effortlessly Supporters shop as usual and donations happen automatically, at no extra cost.